News
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Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
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How Egypt became home to the world's largest water treatment facility
The New Delta Irrigation Water Treatment Plant secured four Guinness World Records for its size, capacity, and advanced technologies.
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Egypt's Abu Qir gas hub sold
Energean plc has recently announced selling its assets in Egypt, Italy, and Croatia to Carlyle International Energy for $945 million.
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Egypt's 2024 tax updates: Key changes and benefits
These changes aim to mitigate the effects of inflation and promote social justice. Here are the key highlights of the new tax measures.
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Egypt's logistics sector in 2024: 10 essential facts
Egypt is rapidly emerging as a global logistics powerhouse, thanks to its strategic location, comprehensive infrastructure development, and reforms.
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UAE's AD Ports Group invests in Egyptian cruise terminals
UAE’s AD Ports Group is set to invest $4.7 million in developing and managing cruise terminals in Safaga, Hurghada, and Sharm El Sheikh.
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What is a debt-for-development swap? and why Egypt wants it?
This innovative strategy can help nations tackle debt burdens while simultaneously funding essential development initiatives.
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Egypt and Greece: Steps toward stronger connections
Egypt and Greece have taken significant steps to enhance their cooperation in energy, labor, and trade.
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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10 thriving Egyptian brands amid boycott campaigns
As more Egyptians choose to buy local, several homegrown brands have seen significant growth, within the domestic market but also internationally.
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How AI can transform marketing in Egypt
Egyptian marketers are increasingly turning to AI to enhance their strategies, improve customer engagement, and drive growth.
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Why is Egypt raising the price of subsidized bread?
This move, although necessary for economic sustainability, carries considerable political risks given the historical sensitivity surrounding bread.
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Google is changing search
The internet is about to change rapidly. Google answers search with AI. Websites are losing traffic and moving images are merging with advertising.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Egypt's oil and gas sector attracts global giants: Key updates
This article will help you understand in a nutshell the latest updates in Egypt's growing oil and gas sector.
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Egypt sells prime land to foreign investors in USD to boost economy
Egypt has approved the sale of land plots in eight major cities to 34 foreign companies, with all transactions priced in US dollars.
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Open source code is the future, even for AI
The Linux operating system made a start. In the meantime, the release of code for developers has become established.
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7 Facts you need to know about Egypt's ride-hailing app project
Egypt is planning to launch a state-owned ride-hailing app, aiming to address safety concerns and improve transportation services
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Egyptian-Turkish business relations in 2024: A new era of cooperation
After nearly a decade of strained relations, marked by political and ideological conflicts, both countries have made strides in rebuilding relations.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.