News
-
Influencer marketing set to boom as brands chase better returns
Egyptian brands—particularly in sectors like fashion, beauty, tech, and food—are already experimenting with influencer partnerships.
-
7 updates on Egypt’s new draft Rent Law
Egypt has an estimated 3 million rented units, with nearly 2 million in Cairo alone, The reform could reshape the housing market.
-
Africa’s trade report shows the continent defies all odds
Despite the strong trade rebound, the continent continues to face an estimated $100 billion trade finance gap.
-
What is sludge? and why Egypt needs to manage it?
The forum, held on Wednesday, was jointly organized by international heavyweights Cambi, ANDRITZ, and AtkinsRéalis, alongside the Norwegian embassy.
-
How much heat can Egypt’s industry take? 10 key takeaways from the energy crisis
As tensions rise between Israel and Iran, Egypt is facing economic fallout not from the battlefield—but from the energy grid.
-
Egypt is tightening control over fintech before it explodes
This isn’t just bureaucracy—it’s a clear message: the era of informal or loosely governed digital payment activity in Egypt is closing.
-
New data says AI traffic converts 23x better than Google
In real terms, visitors from ChatGPT and similar platforms are dramatically more likely to become paying users than those from Google.
-
Why are so many banks topping Egypt’s biggest companies list?
Egypt’s top public companies for 2025 have been revealed, and one trend is hard to miss: banks are dominating.
-
Why Egyptian B2B marketers shouldn't ignore LinkedIn creators
B2B creator marketing is still in its early stages in Egypt. That means the opportunity is wide open.
-
9 key highlights from Egypt’s 10-year healthcare investment plan
With a clear framework and political backing, the government is making an open call to private investors. The next decade will turn vision into value.
-
Egypt issues first continent-wide investment study for Africa
Egyptian investments in Africa have already topped $14 billion, and the country is showing no signs of slowing down.
-
How did Egypt achieve its biggest budget surplus since 2005?
There’s a long road ahead, and the risks remain real. But this fiscal year didn’t just exceed expectations. It rewrote them.
-
How to stand out in AI search?
GEO is not a trend, it’s the next evolution of digital visibility. Egyptian marketers who act now can lead the region in generative search presence.
-
7 key facts about the planned Saqqara–Sphinx corridor
Egypt plans to transform the corridor between Saqqara and Sphinx International Airport into a world-class tourism destination.
-
Egypt finally turns on 5G: Why this matters
5G isn’t just about faster internet on your phone. It’s about enabling technologies that will define the next decade.
-
Tech grads can now study AI at university in Egypt
Students from technical and applied technology schools can apply directly to study computer science and artificial intelligence at public universities
-
6 key outcomes from Egypt–US economic forum
Here are six major takeaways from the summit that could shape the next phase of Egypt–US economic engagement.
-
How Egyptian marketers can use FOMO to elevate event success
For brands trying to stand out at conferences, launches, expos, or festivals, building anticipation through FOMO tactics can be the winning move.
-
Egypt targets 2 days maximum custom clearance time, but how?
It’s a strategic pivot that signals Egypt’s intent to compete more aggressively on the global trade stage.
-
Egypt eyes pharmaceutical self-reliance with $80 million local production push
This initiative is part of a broader national strategy to reduce Egypt’s dependency on imported medications.
