News
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7 key facts about Egypt’s updated privatization plan
As Egypt faces economic challenges, the government remains dedicated to advancing its privatization program.
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How agritech is shaping the future of Egypt’s agriculture
Today, agriculture contributes 11.6% to the national GDP and employs over 18% of the labor force.
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Egypt’s 2040 energy strategy: big savings, low emissions
The strategy has set a goal to generate 68,000 megawatts of power from renewable sources, a massive capacity that dwarfs today’s figures.
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Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
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A deep dive into Egypt’s EGP 50 billion tourism initiative
The initiative provides low-interest financing and flexible terms designed to make Egypt more competitive in the global tourism market.
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7 key facts about Egypt’s new YADA Egypt free zone
The Egyptian government is pushing forward with a series of initiatives to drive economic growth, including the establishment of a new free zone.
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Egypt’s new tax reforms to propel SME growth
Announced by Finance Minister Ahmed Kouchouk, these reforms specifically target businesses with annual revenues below LE 15 million.
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Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
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Why is Egypt establishing an economic zone for citrus concentrates?
This move aligns with Egypt’s broader strategy to boost its industrial and export sectors while leveraging local agricultural strengths.
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5 key facts about Egypt’s first biopharmaceuticals factory
Egypt is set to launch the Middle East’s first biopharmaceutical factory in early 2025, marking a major step in local healthcare production.
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Is Egypt’s new allowance a temporary fix for a deep economic issue?
Recent announcement of an exceptional allowance for pensions and salaries in public and private sectors is a response to mounting economic pressures.
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The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
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Egypt's green hydrogen ambitions
Egypt is advancing its green hydrogen strategy through a collaborative project with Euroclear and Deme Hyport Energy, an initiative valued at €24 bln.
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Strengthened ties: Saudi Arabia and Egypt
Beyond trade and energy, Saudi Arabia and Egypt are prioritizing increased local production to boost their economies and reduce reliance on imports.
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6 key facts about the Sukari gold mine
The Sukari Gold Mine stands as a vital asset in Egypt’s mining sector, contributing to local employment and economic stability.
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Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.
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5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
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10 facts about Egypt's new tax incentives
Finance minister Ahmed Kouchouk, recently announced a series of tax incentives aimed at boosting the economy and fostering a healthier tax environment
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Intelligent cities exhibition & conference kicks off 30 October in Cairo
ICEC is the ideal platform for global industry leaders to deliver sustainable intelligent cities for the future generations.
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What is Egypt’s new entrepreneurship ministerial committee?
The Entrepreneurship Committee represents a significant step toward realizing Egypt’s potential as a dynamic and inclusive environment for startups.