The protection of your personal data is a central concern for us. Enclosed you will find information about the nature, scope and purpose of the collection and use of your data.
The data protection regulations apply to the following websites:
Responsible in the sense of the data protection
Collection of general information
With each access to our offer, information is automatically collected by us or the web space provider. This information is also referred to as server log files, is of a general nature and does not allow any conclusions to be drawn about your person.
Among other things, the following information is collected: Name of the website, file, date, amount of data, web browser, web browser version, the domain name of your Internet provider, operating system, the so-called referrer URL and the IP address.
Without this data, it would not be technically possible to deliver the contents of the website. In this respect, the data collection is mandatory. We also use the anonymous information for statistical purposes. These help us to optimize the offer and the technology. We also reserve the right to check the log files retrospectively if we suspect illegal use of our offer.
Registration on our B2B portals
Handling of personal data
Personal data is any information by which a person is clearly identifiable and can be traced. This personal data includes first name and surname, telephone number and e-mail address. Likewise, personal data includes membership details and web pages that have been accessed. Such data is only collected, used and, if necessary, passed on by the provider if this is expressly permitted by law or if the user consents to the collection, processing, use and passing on of the data.
Request and download of our whitepapers
Whitepapers from numerous companies on various topics are available for download on our website. If you order one of these whitepapers, we ask you to provide your contact details (title, surname, e-mail address, company). In some cases, the download of a whitepaper is explicitly linked to the disclosure of personal data to the whitepaper author. We explicitly point this out.
Provision of chargeable services
In order to be able to provide chargeable services, we request additional data. This applies, for example, to the information required to make a payment. To ensure the security of your data during transmission, we use encryption methods (such as SSL) via HTTPS, which reflect the current state of the art.
If comments or other contributions are written and published on our offer, you must log in. The comment is then visible to all users who visit this site. The comment can be deleted at any time.
When registering for the newsletter, we use the data you enter exclusively for this purpose or to inform you about circumstances relevant to this service or registration. We do not pass on this data to third parties.
To receive the newsletter, you need an e-mail address that has been confirmed using the "double opt-in" procedure. Within the scope of this procedure, the ordering of the newsletter, the sending of the confirmation e-mail and the receipt of the registration confirmation are logged. The IP address used to register for the newsletter and the date on which the newsletter was ordered are stored. This data serves as proof in case of misuse, if a foreign e-mail address is registered for the newsletter.
You can revoke your consent to the storage of the data, your e-mail address and their use for the newsletter dispatch at any time. For the revocation, a link is available in each newsletter and on the website. You can also inform us of your wish to revoke via the contact options mentioned in this document.
If you contact us by mail or via an online form, we store the information you provide in order to answer your inquiry and to be able to ask any follow-up questions.
Integration of third-party services and content
Our offer also includes contents, services and performances of other providers. These are, for example, banners, videos from YouTube or graphics and images from other websites. In order for this data to be called up and correctly displayed in the viewer's browser, the transmission of the IP address is necessary. The providers (hereinafter referred to as "third-party providers") thus perceive the IP address of the respective user.
We endeavor to use only third-party providers that require the IP address only to deliver the content. However, we have no influence on whether the IP address may be stored by the third-party provider. In this case, this process serves statistical purposes, among other things. If we are aware that the IP address is stored, we inform our users of this fact.
Cookies are text files that are stored on your computer from the server. They contain information about the browser, IP address, operating system and Internet connection. We do not pass this data on to third parties or link it to personal data without your consent.
Cookies help us to make it easier for you to navigate through our website. In addition, they enable the correct display of the website. We also use tracking pixels or GIF files to support online advertising. This allows us to evaluate how many visitors were on our website and which advertisements were accessed. The data collected in the cookies or tracking pixels do not contain your name, address, phone number or email address.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Google Analytics opt-out.
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".
Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting.
You can permanently object to cross-device remarketing/targeting by disabling personalized advertising; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Use of LinkedIn
Use of YouTube
Our website uses plug-ins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
Use of etracker
Our websites use the etracker analysis service. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
Usage profiles can be created from the data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of your Internet browser. The cookies make it possible to recognize your browser again. The data collected with the etracker technologies will not be used to personally identify visitors to our website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. You can object to the data collection and storage at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker using the following link. This ensures that no visitor data from your browser will be collected and stored by etracker in the future: http://www.etracker.de/privacy?et=V23Jbb.
Facebook social plug-in
We include plug-ins from the social network Facebook (address: 1601 South California Avenue, Palo Alto, CA 94304, USA) on our websites. You can recognize the plug-ins - an overview can be found here: http://developers.facebook.com/docs/Plug-ins/ - by the Like button (Like) or the Facebook logo.
If you call up one of our websites with a Facebook plug-in, a direct connection is established with Facebook. We have no influence on the type and scope of the data that is collected, stored and processed by Facebook. We can only inform you according to our level of knowledge.
Facebook is informed via the plug-in that you have accessed the corresponding website of our offer. This also applies to users who are not registered with Facebook. In that case, there is the possibility that Facebook stores the IP address.
If you are a member of Facebook and logged in, accessing a website with a Facebook plug-in can be clearly assigned to your user account on Facebook. In addition, the plug-ins transmit all interactions, for example, when you use the Like button or leave a comment.
To prevent Facebook from storing data about you, please log out of Facebook before visiting our websites. In addition, you can block the plug-ins with add-ons for the browser (e.g. "Facebook Blocker").
Information on the data protection provisions, the purpose and scope of data collection and data processing as well as the setting options for protecting your privacy at Facebook can be found here: http://www.facebook.com/privacy/explanation.php.
Twitter Social Plug-in
This offer uses functions of the Twitter service. This is provided by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter offers the so-called "Tweet" function. If you use the Twitter function on our websites, the websites you visit will be linked to your Twitter account and, if applicable, made known to other users. In this process, data is also transmitted to Twitter.
In accordance with the principles of data avoidance and data economy, we store personal data only for as long as is necessary or required by law (statutory storage period). If the purpose of the information collected no longer applies or the storage period ends, we block or delete the data.
Your rights to information, correction, deletion and objection You have the right to request information, free of charge, about the personal data stored by us and/or to request correction, blocking or deletion. Exceptions: It is the mandatory data storage for business processing or the data is subject to the legal obligation to retain. For these purposes, please contact us at firstname.lastname@example.org.
In order to be able to consider a data block at any time, it is necessary to keep the data in a blocking file for control purposes. If there is no legal archiving obligation, you can also request the deletion of the data. Otherwise, we will block the data if you so wish.
Changes to our data protection declaration
In order to ensure that our data protection declaration always complies with the current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection declaration has to be adapted due to new or revised services, e.g. new services. The new data protection statement will then apply the next time you visit our website.