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Makro participates in HACE for second year

For the second year in a row, Makro participated as an exhibitor and sponsor for the HACE Hotel Expo - the International Hotel Supplies Exhibition.
Makro Egypt | 03.10.2011
For the second year in a row, Makro participated as an exhibitor and sponsor for the HACE Hotel Expo - the International Hotel Supplies Exhibition at the Cairo International Conference Center from October 02 - 05. Makro's booth, showcased the company's work in Egypt, their product selection for professional clientele, and the work they're doing in support of Egypt's HoReCa professionals, as well as a solutions for Chef's demo.

Talking about their participation in the exhibition Francois Oliver, Managing Director of Makro Egypt said, "We consider HACE to be an extremely important event for us in the Egyptian market. We pride ourselves on the high quality of food we offer professional clients and HACE is the perfect opportunity for us to showcase just how good our produce really is."

Demonstrating the high quality of fresh food that Makro has brought to the Egyptian market, Makro brought in a well known Egyptian chef to cook up treats for their clients and attendees of the exhibition to show just how good their food really is. Whilst Makro has become known for the high quality of its fresh produce, the exhibition was a key opportunity for the company the ways they have translated this same expertise into their fish and meat sections as well.

For the first time in the Egyptian market, Makro has introduced the concept of vacuum meat which increases both hygiene and shelf life, whilst continuing to develop the concept of traceability, which has become a cornerstone of their meat department. With seafood being a main area of food for the HORECA sector, Makro has worked extensively to ensure over 70 different types pf fish are offered to these clients, including professional favorites, fresh salmon and live crab. Additionally, a professional coffee station with a barrister on hand to serve coffee was present, showcasing their professional coffee bean selection Rioba.