Service Industry in Egypt
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Are you using outdoor advertising? Think again
Two opposing trends: on the one hand, digital out-of-home is booming, while on the other, more and more cities are resisting outdoor advertising.
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How is marketing changing in 2024?
Everything is in motion, but in marketing everything is moving even faster: customer behavior is changing and advertisers should react.
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How can you get customers to trust your emails?
Building trust through email marketing is essential for developing long-term customer relationships. Here are some key practices for creating trust.
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How can international brands leverage promo seasons in Egypt?
Christmas, Valentine's day, Mother's day and many others are prime opportunities for marketers to achieve their brand goals.
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Egypt's outsourcing sector: A golden opportunity
Egypt's outsourcing sector is on a robust growth trajectory, driven by strategic government initiatives, significant foreign investments, and talent.
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Can museums be used for for marketing and advertising?
Museums are often seen as guardians of history and culture, but they also serve as dynamic platforms for marketing and advertising.
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Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
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Will AI take over our jobs?
As AI technologies rapidly evolve, the world of work is transforming. It's crucial for us to redefine our jobs to adapt to this new reality.
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Egypt's logistics sector in 2024: 10 essential facts
Egypt is rapidly emerging as a global logistics powerhouse, thanks to its strategic location, comprehensive infrastructure development, and reforms.
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What do consumers expect from AI?
Here we tackle AI recommendations desired by consumers, based on insights from Adobe Digital Trends report to help Egyptian marketers stay ahead.