Service Industry in Egypt
-
Is Egypt’s new allowance a temporary fix for a deep economic issue?
Recent announcement of an exceptional allowance for pensions and salaries in public and private sectors is a response to mounting economic pressures.
-
The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
-
Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.
-
5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
-
We are entering the new age of smart advertising
The competition for consumer awareness is growing more intense as traditional advertising formats lose their impact.
-
What's driving Egypt's rise in employment?
Over the past few months, Egypt has seen a gradual rise in employment, particularly in its non-oil sectors.
-
How will Google's shift to EGP impact Egypt’s digital creators?
This change reflects broader global trends in Google’s strategy, aiming to localize payments in emerging markets and support local economies.
-
Next level email marketing tips for Egyptian businesses
In this article, we share five reasons why investing in interactive emails can give your business an edge.
-
Are influencers good brand ambassadors?
The recommendations are perceived as more authentic and credible than traditional advertising. But not everything works.
-
41 key facts about B2B email marketing
For Egyptian marketers looking to optimize their strategies, B2B email marketing continues to be a dominant force in the digital landscape.