Service Industry in Egypt
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The war on illegal e-marketing in Egypt: No more spam
The country has introduced strict new regulations targeting illegal e-marketing practices under its Personal Data Protection Law.
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How to market to Gen Z?
For Egyptian marketers looking to engage Generation Z, traditional advertising methods are becoming less effective.
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Promotional gifts for Eid El-Fitr: 10 creative ideas for your business
While traditional sweets like Kahk are a staple, businesses can stand out by offering unique and memorable giveaways.
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Egypt’s new labor law is a game-changer for working women
How will this new law impact working women, businesses, and the broader economy? Here are the key changes and what they mean for Egypt’s workforce.
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.
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What’s driving unsubscribes? Key insights for Egyptian marketers
The research highlights two major reasons why consumers opt out of marketing messages.
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5 secrets of a successful newsletter for Egyptian marketers
A well-structured newsletter can drive brand loyalty, boost conversions, and establish you as an authority in your niche.
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Egypt’s salary increase is a challenge for businesses and workers
Will this wage hike improve livelihoods, or will it strain businesses, drive inflation, and deepen non-compliance?
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7 key changes in Egypt’s social protection system for 2025
The government is finalizing a new social protection package to expand coverage, and introduce economic empowerment programs.
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Why DP World's Sokhna logistics zone is vital for Egypt’s trade
This project is more than just another logistics facility, it’s a key driver for economic transformation, industrial growth, and trade integration.