IT and Telecom companies in Egypt
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Here is how AI is changing marketing
The speed at which AI is creeping into everyday life is faster than it was 25 years ago when the internet crept into our world.
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Using AI in the work place: Insights from a survey
Half of the respondents (51%) express a desire for AI to handle mundane, repetitive tasks in their jobs, aiming to free up time for complex tasks.
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Are companies including AI in their budgets?
After the triumph of ChatGPT, companies understand that if you are not investing in AI, you are missing out.
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Can governments regulate AI?
A lot has calmed down on the Internet since the Wild West days of the 1990s. Regulation is necessary, but sometimes also prevents innovation.
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How AI is improving images
AI makes it even easier to create and improve images. The development is rapid.
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How can companies keep the attention of their customers?
Information is increasing and attention spans are decreasing. Companies need to explore new ways to attract the attention of potential customers.
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AI voice technology is the next big thing
Even though everyone is talking about OpenAI's video generator today: We humans perceive a lot through voices. And there's a lot going on.
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Why reach is everything in the digital world
Exclusive content has always reached many people. Gaming and audio, on the other hand, are usually new to the media plan.
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Is AI ruining the internet?
With AI, every schoolchild can become a professional author and graphic artist. That's what many believe.