B.TECH, Talabat Mart team up to sell consumer electronics in 20 minutes
B.TECH, Egypt's leading integrated omnichannel retailer and consumer finance platform, signed a partnership agreement with talabat Mart, the leading local quick commerce platform in the MENA region, to enhance the customer buying experience by opening a new point of sale on the platform where customers can conveniently buy B.TECH’s consumer electronics.
The agreement was signed by Mohamed Khattab, Executive Vice President (EVP) of b_labs & Digital Commerce at B.TECH, and Mohamed Sekkina, General Manager of talabat Mart Egypt in the presence of the leadership team of both companies.
The partnership is the first of its kind between B.TECH and talabat Mart. The one-year agreement entails selling of consumer electronics by B.TECH, the largest retailer of home appliances and consumer electronics in Egypt, on the talabat Mart platform, the leading quick commerce player in the country. Through this partnership, customers will have access to a wide variety of high-quality electronic personal care products and small home appliances such as coffee machines, fans, and hair dryers, to name a few, from global brands including Braun, Fresh, and Bosch while leveraging talabat mart’s fast delivery service in 20 minutes or less.
Commenting on this agreement, Mohamed Khattab, Executive Vice President (EVP) of b_labs & Digital Commerce at B.TECH, said “Our customers are our top priority as we aspire to fulfill their evolving needs and cater to their fast pace of living. With the new partnership with talabat Mart, we are taking another major and vital step in our ambitious expansion strategy that does not only eye the opening of new stores across the country, but increasing our investment in e-commerce, expanding our digital footprint and accelerating our digital transformation efforts to best serve our customers. By joining forces with talabat Mart, we take our customer experience to the next level ensuring convivence and fast and safe delivery of products.”