Nokia powers Orange Egypt to launch personalized services

Orange Egypt has commissioned Nokia to deploy its subscriber data management (SDM) platform to be able to launch new, customized services faster to its subscribers. The platform, based on Nokia One-NDS (One-Network Directory Server) platform, will consolidate the operator's customer data, previously distributed across different systems in its network, into a single database. This will enable Orange to access subscriber data instantly across multiple applications. In addition, it will help significantly reducing its operating costs as well as maintaining and evaluating subscriber data on one system, instead of several.

One-NDS assists operators such as Orange Egypt to analyze and monetize their subscriber profile data. The project also involves introduction of NT-HLR (New Technology Home Location Register) and Home Subscriber Server (HSS) along with NetAct. These components together enable management of subscriber data from a central location, leading to greater network efficiency, faster reporting and creation of new services.