x-Marketing News
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Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
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Will AI take over our jobs?
As AI technologies rapidly evolve, the world of work is transforming. It's crucial for us to redefine our jobs to adapt to this new reality.
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What do consumers expect from AI?
Here we tackle AI recommendations desired by consumers, based on insights from Adobe Digital Trends report to help Egyptian marketers stay ahead.
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The Potcast Productions closes pre-seed round
IMP, the media powerhouse behind hit show Shark Tank Egypt, bring not only financial support but also invaluable industry expertise and strategy.
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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Email marketing automation – a guide
A guide for you to help you master email marketing automation so you can save time and increase your sales.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Egyptian billionaire Mohamed Mansour knighted by British prime minister
The Egyptian-British businessman is one of the Conservative Party's largest donors and will become Sir Mohamed Mansour.
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Here are 18 suggestions for planning new products
In today's world of rapid change, it is more important than ever to respond to customer needs at an early stage and offer innovative solutions.
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10,000 feast at Cairo’s Matariya mega-iftar on 10th anniversary
Starting as tiny community gathering, event grows to become a rallying point for thousands.
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Egyptian soprano Farrah el-Dibany wins Arab Woman of the Year award
Egyptian international mezzo-soprano Farrah el-Dibany received the Arab Woman of the Year award for 2024 at a ceremony held in the British capital.
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Why reach is everything in the digital world
Exclusive content has always reached many people. Gaming and audio, on the other hand, are usually new to the media plan.
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13th Luxor African Film Festival: All you need to know
The 13th edition of the Luxor African Film Festival (LAFF) will run from 9 to 15 February in Luxor, Upper Egypt.
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Omar Khairat to perform two concerts at Cairo Opera House in January
Egyptian composer Omar Khairat will give two concerts at the Cairo Opera House on January 25 and 26.
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Egypt Energy 2023 co-located with FIREX high-level press conference held on October 17, 2023
The panel discussed the importance of Egypt Energy 2023 in accelerating the shift to cleaner, more resilient, and efficient energy systems.
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Arab Foreign Ministers back Egypt’s candidate for UNESCO top post
Egypt’s former Antiquities Minister Khaled al-Anani for the position of Director-General of the UNESCO from 2025- 2029.
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ECMI: 21 leading Egyptian companies to partake in Health Expo Iraq in mid-September
Earlier, ECMI Chairman Maged George announced a 14 per cent increase in the sector’s exports.
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Five Egyptian entrepreneurs semi-finalists at Africa's Business Heroes in Rwanda
The semi-final of the fifth edition of the Africa’s Business Heroes (ABH) Prize Competition kicked off in Kigali, Rwanda, on Friday.