Latest news
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AI puts 10 marketing jobs at risk
ccording to a recent Linkee study, copywriters face an 85 percent probability of being replaced or significantly transformed by AI tools.
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Top 10 marketing trends Egyptian marketers must watch in 2025
Here are the 10 marketing trends shaping 2025 and the age of AI that Egyptian brands and agencies should pay attention to.
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Gen X and Boomers are the best brand ambassadors
Egyptian Gen X figures can lend credibility, familiarity, and trust, qualities that resonate across age groups when building brand narratives.
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Everything you should know about Google's "Manage Subscription" feature
Google is rolling out a Gmail feature called “Manage Subscriptions” that could significantly alter how marketers approach email campaigns.
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10 smart ways Egyptian marketers can boost content visibility
Want to stand out? Make your content useful, timely, and local. That’s the recipe for visibility in Egypt—and everywhere else.
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Top 10 mistakes email marketers keep making
If you're building email campaigns for your business, startup, or personal brand, here are the top 10 mistakes you should avoid.
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Are Egyptian brands ready for the new rules of AI search?
The click is no longer the most important metric in digital marketing. What matters more today is whether your brand or content appears in AI answers.
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WhatsApp ads: What Egyptian marketers need to know
With WhatsApp deeply embedded in our digital life, the platform’s shift toward monetization could create new opportunities but also some resistance.
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Gmail’s new subscription manager puts control in users’ hands
By lowering the friction in opting out of unwanted emails, Gmail is effectively redefining how email subscriptions are handled.
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The internet is changing with AI and Cloudflare is fighting it
Cloudflare’s move could create a new way for content creators to earn money when AI companies use their work.
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Influencer marketing set to boom as brands chase better returns
Egyptian brands—particularly in sectors like fashion, beauty, tech, and food—are already experimenting with influencer partnerships.
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New data says AI traffic converts 23x better than Google
In real terms, visitors from ChatGPT and similar platforms are dramatically more likely to become paying users than those from Google.
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Why Egyptian B2B marketers shouldn't ignore LinkedIn creators
B2B creator marketing is still in its early stages in Egypt. That means the opportunity is wide open.
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How to stand out in AI search?
GEO is not a trend, it’s the next evolution of digital visibility. Egyptian marketers who act now can lead the region in generative search presence.
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How Egyptian marketers can use FOMO to elevate event success
For brands trying to stand out at conferences, launches, expos, or festivals, building anticipation through FOMO tactics can be the winning move.
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The top 7 AI image generators in 2025
Here’s an in-depth look at the seven most important AI image generators every Egyptian marketer should know in 2025.
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5 ways AI is reshaping marketing teams (in Egypt and beyond)
As artificial intelligence (AI) and system-based strategies become the norm, traditional marketing agency models are being challenged.
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Why LinkedIn is becoming essential for B2B influencer marketing
For Egyptian B2B marketers, this shift opens a new frontier for brand storytelling, lead generation, and executive visibility.
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How can you increase organic traffic for your site?
In 2025, marketers must pivot toward funnel-focused, AI-aligned strategies if they want to maintain organic visibility and drive real results.
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Why the IMF has a positive outlook ONLY on Egypt
Egypt is now the only major Middle East and North Africa economy seeing an upgrade; the Fund trimmed the region’s 2025 forecast to just 3 percent.