Latest news
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Inside Egypt’s three-pillar plan to reshape its investment climate
The strategy comes at a time when Egypt is navigating economic reforms, global market volatility, and regional geopolitical tensions.
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Meta subscriptions are coming: here are 7 things you need to know
Brands and creators who rely heavily on Meta platforms should start planning for a future where capability, not just content, becomes a paid advantage
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5 facts about Egypt’s $500m solar manufacturing deal with China
This is not just about clean energy. It’s about industrial competitiveness in the energy transition era, and Egypt is positioning itself early.
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Chatbots are becoming ad space
For marketers, this marks the early stages of a new advertising surface one that sits between search, recommendation, and conversation.
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Instagram is replacing web shops
Instagram is not just where products are seen, but where buying decisions increasingly happen.
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5 ways to create viral products in 2026
Here are five ways companies deliberately create viral products—and why the same logic increasingly applies to B2B.
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How to run Christmas campaigns that actually work in 2025
The holiday period still accounts for a meaningful share of annual revenue for many brands, making it one of the most critical moments of the year.
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How Egyptian brands should structure affiliate programs for real growth
Done right, affiliate marketing becomes one of the most predictable and controllable growth engines Egyptian brands can build.
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AI is changing the way Egyptians find brands online
Egyptians are asking machines to summarize the web for them. And those machines decide what to mention, what to omit, and what to recommend.
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7 things to know about Volkswagen’s $240m electric car push in Egypt
Egypt is no longer asking companies to sell into the market. It is asking them to build inside it.
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Egypt’s El-Dabaa nuclear plant getting ready
For a country facing steadily rising power demand from population growth, industry, and infrastructure expansion, the project is central to energy.
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GUIDE: How Egyptian marketers should rethink search and SEO in 2026
Here’s how you, as an Egyptian marketer, should adapt your search, content and AI strategies heading into 2026.
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How to make events unforgettable
Authenticity over aesthetics: Why emotional experiences now matter more than polished marketing.
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Why Egyptian marketers are now prime phishing targets
This isn’t about carelessness; it’s about familiarity fatigue. When marketers handle dozens of brand platforms daily, cognitive filters weaken.
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Egyptian marketers: Prepare for the AI trust crisis
Egypt’s marketing ecosystem is modernizing fast, with AI adoption, localization, and digital-first campaigns becoming standard; trust is now needed.
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Gen Z is rewriting the rules of advertising
Their behavior is both highly engaged and highly selective, forcing marketers to adapt faster than ever.
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The ultimate playbook to win Egypt’s 96 million-user search market
12 data-backed strategies for foreign and local brands to capture demand, visibility, and conversions in Egypt’s fast-growing digital economy 2025/26.
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Digital marketing enters its trillion-dollar decade
The digital marketing industry has officially become one of the world’s largest and fastest-growing economic sectors.
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The 10 email phrases that stress your audience
A new survey shows how common subject lines and phrases in emails can trigger stress, lower response rates, and even push people to avoid the email.
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Google’s ranking change adds new challenges for Egyptian marketers
Google has quietly removed the ability to view 100 search results per page, a small technical adjustment with big consequences.