Latest news
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Why LinkedIn is becoming essential for B2B influencer marketing
For Egyptian B2B marketers, this shift opens a new frontier for brand storytelling, lead generation, and executive visibility.
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How can you increase organic traffic for your site?
In 2025, marketers must pivot toward funnel-focused, AI-aligned strategies if they want to maintain organic visibility and drive real results.
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Why the IMF has a positive outlook ONLY on Egypt
Egypt is now the only major Middle East and North Africa economy seeing an upgrade; the Fund trimmed the region’s 2025 forecast to just 3 percent.
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This one thing is costing Egyptian e-commerce real money
87 percent of consumers have quit a purchase because of this mistake. Learn what it is and how you handle it in this article.
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The 50 top AI mobile apps every Egyptian marketer should know
MarketingProfs analyzed Andreessen Horowitz data to reveal a list of 50 most‑used generative‑AI apps. Here it is with tips for Egyptian marketers.
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7 Interactive email ideas Egyptian marketers should start using today
To truly stand out in crowded inboxes and capture the attention of your Egyptian audience, interactivity is no longer optional, it’s essential.
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Is your Smart TV spying on you?
Modern televisions are smarter than ever, but they may also be watching you more than you realize.
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4 smart strategies Egyptian B2B marketers need to win in 2025
From the rise of AI-driven search to changing content preferences among younger decision-makers, the rules of the game are shifting.
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How to market to Gen Z?
For Egyptian marketers looking to engage Generation Z, traditional advertising methods are becoming less effective.
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Egypt’s new labor law is a game-changer for working women
How will this new law impact working women, businesses, and the broader economy? Here are the key changes and what they mean for Egypt’s workforce.
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.
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Why is Egypt's fintech sector growing so fast?
Egypt’s fintech sector has come a long way in just five years, evolving into a fast-growing, investor-friendly, and youth-driven industry.
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What’s driving unsubscribes? Key insights for Egyptian marketers
The research highlights two major reasons why consumers opt out of marketing messages.
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5 secrets of a successful newsletter for Egyptian marketers
A well-structured newsletter can drive brand loyalty, boost conversions, and establish you as an authority in your niche.
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What Egyptian retailers can learn from Shein
Here’s how you can apply Shein’s success strategies to enhance your online retail business in Egypt.
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Egyptian marketers, you need to be using WhatsApp newsletters
WhatsApp has evolved from a personal messaging app into a vital tool for businesses worldwide, including Egypt.
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DeepSeek: A game changer for Egyptian digital marketers
With its affordability and efficiency, Deepseek presents an opportunity for marketers to optimize their campaigns, and generate content faster.
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Top 5 B2B marketing strategies for Egyptian marketers in 2025
Drawing insights from global trends and industry expertise, here are the top five recommendations tailored for Egyptian marketers.
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How will AI revolutionize customer experience in 2025?
For Egyptian marketers, AI presents an opportunity to redefine strategies and stand out in a competitive landscape.
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Omnichannel marketing: a game-changer for Egyptian tourism
Understanding and implementing omnichannel marketing can be the key to driving customer loyalty and long-term success in the travel sector.