Papers on Egypt's business
Discover new inspiration and ideas to make your business more successful. Read papers from reknown experts on Egypt's business.
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What a tunnel between Morocco and Spain means for Egypt
A planned tunnel links Africa to Europe. This will facilitate the export of Moroccan products and thus change Egypt's competitive situation in Europe
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How to make people read your emails
The most brilliant newsletter content is worthless if the mailing is not opened. The battle for attention in the inbox is fierce.
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These SEO trends will shape 2023
The fast-paced SEO industry is in for a whirlwind year. These 4 trends will shape the year.
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7 steps to successful social media marketing
Social media marketing has also become part of integrated communication in the B2B sector. But what do companies need to consider when implementing?
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What Egyptian Entrepreneurs can learn from France, USA, and Russia
For many young Egyptians, starting their own business is a promising option to beat high unemployment rates. We describe which skills are important.
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Why is SEO so important?
The fact is: Google's algorithm is complex. SEO is therefore much more than just researching keywords and writing them into a text.
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German managers are cautious about investing in India
German industry sympathises more with Egypt than India. Only every third company wants to invest in India. Customs and bureaucracy slow down imports.
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7 Misconceptions about SEA and SEO
Google keeps quiet about details of ranking factors and thus promotes the creation of legends in search engine marketing. 7 myths in a fact check.
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How Coca Cola uses Neuromarketing
Why is Coca-Cola the market leader in soft drinks, even though Pepsi always scores better in taste tests?
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The secret of Indian economic growth
Egypt and India have much in common. Indian economic and financial policies are in many ways also interesting to observe for Egypt.
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The textile industry of Egypt
12 % of Egypt's export earnings come from the textile industry. Egypt hosts the largest and most productive textile clusters in Africa.
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What Egypt can learn from India
For Egypt, with its vibrant economy and creative potential, there are many opportunities to develop new products for African markets.
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Biontech must fight
Biontech delivered a vaccine against Corona at a record pace. In the meantime, demand for Comirnaty, still the world's top-selling drug, is flagging.
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Elon Musk: The dangerous entrepreneur
Elon Musk is as powerful as ever - and acts as erratically as ever. Until now, the Musk factor has been Tesla's greatest strength.
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Nine goals of digital marketing
Digital marketing enables companies to achieve goals more easily and with less effort than with traditional media.
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Growth marketing is the key to online success
Growth marketing combines various forms of marketing to generate new customers as efficiently and quickly as possible with the help of data.
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Steps to a digital marketing strategy
Digital marketing helps to develop new target groups and turn prospects into customers. Campaigns are targeted, personalised and interactive.
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5 good reasons for more digital marketing
Digital marketing is the most powerful discipline in marketing today because companies can reach more potential customers with less effort.
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How Augmented Reality is changing marketing
Numerous examples that show what is possible and works on websites. Augmented Reality works completely without additional software.
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NSK reduces machine tool quadrant glitches
In sectors such as mould and toolmaking, manufacturers demand ever-higher levels of accuracy and surface finish.