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Facebook deletes "fake fans" - which brands suffer?

On September 27th, Facebook started cleaning up: Zuckerberg grabbed his broom and swished away “fake fans” - but which companies were hit hardest?
One of the most controversial issues facing Facebook and the companies that establish their fan pages on the social network was the concept of “fake fans” – those fans that do not really exist or are bought to like a page. They are just a number that the brand can show off with, yet qualitatively, they have no value.

The social network decided to put an end to fake numbers and fan statistics, and now, several brands have lost a number of fans on the Facebook-pages.
According to Likester, the 20 brands that lost most fans are:

1. With a total of 8,930,216 likes, Kit Kat lost 554,566 fans, which amounts to 6.21%.

2. With a total of 74,532,162 likes, Facebook lost 124,919 fans, which amounts to 0.17%.

3. With a total of 31,955,074 likes, Red Bull lost 117,780 fans, which amounts to 0.37%.

4. With a total of 4,012,273 likes, MLB lost 116,119 fans, which amounts to 2.89%.

5. With a total of 3,765,522 likes, DELL lost 107,889 fans, which amounts to 2.87%.

6. With a total of 51,929,227 likes, Coca Cola lost 96,445 fans, which amounts to 0.19%.

7. With a total of 37,907,809 likes, Farmville lost 61,225 fans, which amounts to 0.16%.

8. With a total of 25,066,977 likes, CityVille lost 58,214 fans, which amounts to 0.23%.

9. With a total of 13,688,568 likes, Samsung Mobile lost 52,717 fans, which amounts to 0.39%.

10. With a total of 9,116,111 likes, Twitter lost 51,123 fans, which amounts to 0.56%.

11. With a total of 63,077,343 likes, YouTube lost 38,956 fans, which amounts to 0.06%.

12. With a total of 32,047,778 likes, Starbucks lost 31,930 fans, which amounts to 0.10%.

13. With a total of 9,211,629 likes, Kohl´s lost 28,149 fans, which amounts to 0.31%.

14. With a total of 7,075,131 likes, Sony Mobile lost 24,768 fans, which amounts to 0.35%.

15. With a total of 38,368,581 likes, Disney lost 24,664 fans, which amounts to 0.35%.

16. With a total of 37,199,659 likes, MTV lost 23,335 fans, which amounts to 0.06%.

17. With a total of 23,025,772 likes, McDonald´s lost 22,446 fans, which amounts to 0.10%.

18. With a total of 14,730,361 likes, ZARA lost 17,902 fans, which amounts to 0.12%.

19. With a total of 24,451,025 likes, Playstation lost 16,328 fans, which amounts to 0.07%.

20. With a total of 10,030,740 likes, Monopoly lost 15,855 fans, which amounts to 0.16%.