News
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Investing in Egypt? Here are 5 ways the government is making it easier
For foreign companies entering or operating in Egypt, these changes could matter more than they initially appear.
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Social media may be replacing search for marketers
Meta is expected to overtake Google in advertising revenue by 2026, fueled largely by the explosive growth of AI-powered recommendations.
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The $1.1bn Algeria deal is about more than oil
The newly signed crude oil memorandum with Algeria — alongside a $1.1 billion oil field development contract involving Egyptian companies.
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7 things to know about Egypt’s EGP 3.7 trillion investment plan
The plan reveals a broader economic transition that could reshape investment opportunities across multiple sectors over the next few years.
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Inside Egypt’s plan to become a regional aluminium hub
The nearly $900 million partnership to expand the Nag Hammadi aluminium complex signals something much larger about where Egypt’s economy is heading.
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Why Egyptian brands are shifting from big campaigns to creators
The shift is not simply about influencers becoming more popular. It reflects a much bigger transformation in how consumers discover products.
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7 facts about China’s $2 billion trade city plan in Egypt
Unlike traditional industrial investments, this project is built around the movement of goods, supply chains, and commercial activity.
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Egypt’s new maritime deal with Russia could reshape trade routes in the region
The implications extend into trade diversification, industrial localization, and Egypt’s long-term role in regional transport networks.
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Egypt’s farmed fish approval for Europe opens a new export chapter
The approval follows years of regulatory preparation and technical upgrades aimed at meeting European food safety requirements.
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Why Egyptian marketers need to rethink email as inboxes become smarter
Email inboxes are no longer neutral delivery systems. Increasingly, they are behaving more like recommendation engines.
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7 facts about “The Spine”: Egypt’s first cognitive city project
Here are seven key things to understand about what The Spine is, how it works, and why it could become one of Egypt’s most closely watched development
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Pharco’s new eye drops facility: a bigger shift in Egypt’s pharmaceutical industry
Local pharmaceutical companies are increasingly moving into specialized, high-value drug production rather than focusing solely on mass-market generic
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Egypt’s SCZONE is becoming much more than a canal corridor
SCZONE is not simply a shipping passage, but an integrated economic platform where manufacturing, logistics, exports, and investment converge.
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Why 89% of companies are investing more in AI (and why you should too)
The real question for local marketers is no longer “Should we use AI?” but rather “How do we use it in a way that creates advantage?”
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7 Ways content teams are actually using AI in 2026
Below are seven key ways content professionals are using AI today, and what each of them signals for the future of marketing in Egypt.
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Egypt takes environmental monitoring to the skies with AI drones
Egypt’s latest agreement to deploy AI-powered drones for environmental monitoring may sound like technical upgrade but it represents something bigger.
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Egypt’s wheat: a bigger harvest, a bigger gap, and a growing risks
Egypt is still one of the world’s largest wheat importers, and global disruptions are making that dependence more expensive and more risky.
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How Egypt plans to turn Sinai into a trade hub
The strategy is not simply about infrastructure expansion it is about repositioning Sinai as a critical link in regional and global trade flows.
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How SEO is now manipulating AI
For Egyptian marketers and investors, this shift introduces both new risks and new opportunities.
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Egypt’s new port could change more than just logistics
To understand the real weight of this deal, you need to understand the two companies behind it, and what their collaboration unlocks for Egypt.