News
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What do consumers expect from AI?
Here we tackle AI recommendations desired by consumers, based on insights from Adobe Digital Trends report to help Egyptian marketers stay ahead.
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Food Africa and pacprocess MEA 2024: A Convergence of Industry Giants to launch in December
With a legacy of successful editions, Food Africa and pacprocess MEA are gearing up for their most ambitious events yet.
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Egypt and Greece: Steps toward stronger connections
Egypt and Greece have taken significant steps to enhance their cooperation in energy, labor, and trade.
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Egypt's efforts to ensure fair drug pricing
Egypt is taking significant steps to regulate its pharmaceutical sector. These efforts are poised to bring about greater transparency, and fairness.
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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10 thriving Egyptian brands amid boycott campaigns
As more Egyptians choose to buy local, several homegrown brands have seen significant growth, within the domestic market but also internationally.
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How AI can transform marketing in Egypt
Egyptian marketers are increasingly turning to AI to enhance their strategies, improve customer engagement, and drive growth.
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7 Updates in the Egyptian fintech industry
The fintech sector in Egypt is experiencing rapid growth and transformation, with several significant developments shaping the future of finance.
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Why is Egypt raising the price of subsidized bread?
This move, although necessary for economic sustainability, carries considerable political risks given the historical sensitivity surrounding bread.
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Google is changing search
The internet is about to change rapidly. Google answers search with AI. Websites are losing traffic and moving images are merging with advertising.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Egypt's oil and gas sector attracts global giants: Key updates
This article will help you understand in a nutshell the latest updates in Egypt's growing oil and gas sector.
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Egypt sells prime land to foreign investors in USD to boost economy
Egypt has approved the sale of land plots in eight major cities to 34 foreign companies, with all transactions priced in US dollars.
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Unlocking the power of cross-channel marketing in Egypt: maximizing reach and customer loyalty
It’s crucial to deliver consistent messages across different platforms, this is the essence of cross-channel marketing, vital for businesses in Egypt.
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Open source code is the future, even for AI
The Linux operating system made a start. In the meantime, the release of code for developers has become established.
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7 Facts you need to know about Egypt's ride-hailing app project
Egypt is planning to launch a state-owned ride-hailing app, aiming to address safety concerns and improve transportation services
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Egyptian-Turkish business relations in 2024: A new era of cooperation
After nearly a decade of strained relations, marked by political and ideological conflicts, both countries have made strides in rebuilding relations.
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What is the new law to oversee state-owned enterprises?
The Egyptian Cabinet has approved a new draft law designed to regulate the ownership and operation of companies fully owned by the state.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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5 Key facts about ADES Holding's $43 million drilling contract in Egypt
This contract not only enhances ADES Holding’s operational footprint but also significantly contributes to Egypt's energy sector.