This Week's Digital News: Relevant content counts
The secret of high click-through rates is relevance. To achieve this, target groups should be correctly selected according to their interests. Here are some examples.
Ora plans health portals
The telehealth start-up Ora from Singapore has already held more than 250,000 digital consultations since its founding in 2021. Now the platform wants to specialize in women's and men's health and primary care. 90% of its patients are younger than 39 and have never visited a doctor with their health problems.
Picsart brings themes
The digital creative platform Picsart introduces the feature ➡️"Spaces". These are in-app communities where users can come together around specific topics. For example, there are Spaces on the topics of cats, generative AI, and K-Pop.
Artifact has relevant news
Instagram founders Kevin Systrom and Mike Krieger have given their news app ➡️Artifact an update. The platform uses an algorithm that, similar to TikTok, only suggests articles to users that interest them.
With the new update, authors can create their own profiles and view statistics about their posts.
TikTok brings music
A few days before TikTok was banned in Montana, the company announced the "NewMusic" feature. Users can discover new music in a specially created hub. With this, TikTok is returning to its musical origins. For it was only after the takeover of ByteDance that the platform was renamed from Musical.ly to TikTok.
Bytedance Resso's own music app is having a tough time. So far, the app has only been launched in India, Indonesia, and Brazil.
Apple shows concerts
Apple Music and Apple Maps are getting concert features. While users can listen to artists' setlists on Apple Music, Apple Maps will show them nearby concerts. The app Shazam can already be used to discover nearby concerts. This function will now also be available in Apple Maps. The basis for this is the Bandsintown platform. Initially, the function will be rolled out in ten cities worldwide. In Europe, these are Berlin, London, Paris, and Vienna.