Marketing, Media and Advertising in Egypt
A comprehensive overview of the marketing, media and advertising agency landscape in Egypt, as well as the latest industry news.
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News Parody and Social Media: The Rise of Egypt's Fifth Estate
The term social media is intended to contrast the centralized mass media with the decentralized media of Twitter, Facebook and the like.
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Revolution in Market Research practices in Egypt
A research dealing with the impact of the revolution on the practice of market research in Egypt from the Maastricht School of Management.
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Listening Skills For Boosting Communication
While listening is only one side of a conversation, it is usually the neglected side.
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Facebook in Egypt
With almost 8.2 million users, Egypt is ranked as the 22nd worldwide in terms of audience size, and ranked as the 1st among MENA region countries.
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Assessment of Brandnames Protection in Egypt
The aim of this study is to establish the impact of the infringement and privacy of trademarks to measure the public awareness of this subject.
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Customer service - Attitudes for service
It sounds simple, but successful organizations recognize that customer satisfaction stems from a series of interconnected causes and disciplines.
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Egypt in Transition - Congressional Research Service
Overview of the transition underway and information on U.S. foreign aid to Egypt.
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Study: Shaping the future - Sales 2015
The study was conducted to find out trends in the fast-moving consumer goods industry.
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Best practice guide: Paid Search Marketing
This is a 78-pages sample of the full report "Paid Search Marketing".
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Working paper: empirical evidence from Egypt
Empirical evidence from Egypt: intergenerational transmission of and returns to human capital and changes therein over time.
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The emergence of e-commerce in a developing nation case of Egypt
Read this whitepaper to get to know why and especially how e-commerce challenges Egypt.