Service News
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Egypt’s new labor law is a game-changer for working women
How will this new law impact working women, businesses, and the broader economy? Here are the key changes and what they mean for Egypt’s workforce.
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These trends are shaping the future of B2B Commerce
The future of B2B commerce is full of opportunities. Find out what trends await you in the coming years.
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Marketing Personalization: One in two people feel spied on
Personalized ads are met with rejection in the USA: 54% of consumers feel uncomfortable, 44% use ad blockers – marketers need to rethink.
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NAT, Emirates NBD Egypt ink EGP 3 bln deal to support public transportation
This financing agreement aligns with Egypt's Vision 2030, which focuses on economic growth.
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State-of-the-art cranes for new multipurpose terminal in Egypt
AD Ports Group is investing AED 193 million in three ship-to-shore (STS) cranes, and six hybrid rubber tyred gantry (RTG) cranes.
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.
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Cairo Food Week returns for 3rd edition this september
“Our objective is to be able to place our Egyptian food and our Egyptian chefs on the global gastronomy map.”
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Would Egypt reassess gov’t 3-year action plan amid uncertainty globally?
As outlined in its action plan, the government targets securing £130 billion in exports by FY2026/2027.
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What’s driving unsubscribes? Key insights for Egyptian marketers
The research highlights two major reasons why consumers opt out of marketing messages.
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Global Streaming Platform Myco Expands Into Egypt
Myco, a global streaming platform, expands into Egypt, tapping into a growing digital entertainment market in the Middle East and North Africa.
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5 secrets of a successful newsletter for Egyptian marketers
A well-structured newsletter can drive brand loyalty, boost conversions, and establish you as an authority in your niche.
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Customers value brands in social media
Social media offers brands opportunities for visibility and authenticity. TikTok achieves the best brand perception through influencer collaborations.
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Suez Canal Authority Head asserts no alternative route to replace the Suez Canal
Disruptions in the Red Sea due to attacks have not created a sustainable alternative route to replace the Suez Canal.
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Marketing teams want more training
Despite the growing influence of MOps, commitment is declining, while a lack of training is slowing down the development of teams.
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DP World Launches First Auto Export Shipment from Egypt’s Ain Sokhna Port
This initiative positions Ain Sokhna Port as an emerging automotive export hub, supporting Egypt’s ambitions to expand its role.
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Does Valentine's Day need a rebranding?
Experts discuss whether Valentine's Day needs a modern rebrand to stay relevant in today's evolving consumer culture and marketing landscape.
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Attract influencers and good content
Explore how influencers and quality content are reshaping the digital marketing landscape and driving success in the online business world.
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Egypt’s salary increase is a challenge for businesses and workers
Will this wage hike improve livelihoods, or will it strain businesses, drive inflation, and deepen non-compliance?
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7 key changes in Egypt’s social protection system for 2025
The government is finalizing a new social protection package to expand coverage, and introduce economic empowerment programs.
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Why DP World's Sokhna logistics zone is vital for Egypt’s trade
This project is more than just another logistics facility, it’s a key driver for economic transformation, industrial growth, and trade integration.