Service News
-
Black Friday shows a shift in consumer habits in Egypt
The balance between traditional stores and online solutions remains central to understanding this transformation.
-
How to amplify outdoor advertising with social media
Combining outdoor advertising with social media is a powerful strategy for Egyptian marketers to boost engagement and track campaign success.
-
Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
-
Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
-
Is Egypt’s new allowance a temporary fix for a deep economic issue?
Recent announcement of an exceptional allowance for pensions and salaries in public and private sectors is a response to mounting economic pressures.
-
The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
-
Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.
-
5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
-
What's driving Egypt's rise in employment?
Over the past few months, Egypt has seen a gradual rise in employment, particularly in its non-oil sectors.
-
How will Google's shift to EGP impact Egypt’s digital creators?
This change reflects broader global trends in Google’s strategy, aiming to localize payments in emerging markets and support local economies.
-
Next level email marketing tips for Egyptian businesses
In this article, we share five reasons why investing in interactive emails can give your business an edge.
-
Are influencers good brand ambassadors?
The recommendations are perceived as more authentic and credible than traditional advertising. But not everything works.
-
41 key facts about B2B email marketing
For Egyptian marketers looking to optimize their strategies, B2B email marketing continues to be a dominant force in the digital landscape.
-
How is marketing changing in 2024?
Everything is in motion, but in marketing everything is moving even faster: customer behavior is changing and advertisers should react.
-
How can you get customers to trust your emails?
Building trust through email marketing is essential for developing long-term customer relationships. Here are some key practices for creating trust.
-
How can international brands leverage promo seasons in Egypt?
Christmas, Valentine's day, Mother's day and many others are prime opportunities for marketers to achieve their brand goals.
-
Egypt's outsourcing sector: A golden opportunity
Egypt's outsourcing sector is on a robust growth trajectory, driven by strategic government initiatives, significant foreign investments, and talent.
-
Can museums be used for for marketing and advertising?
Museums are often seen as guardians of history and culture, but they also serve as dynamic platforms for marketing and advertising.
-
Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
-
Will AI take over our jobs?
As AI technologies rapidly evolve, the world of work is transforming. It's crucial for us to redefine our jobs to adapt to this new reality.