Marketing News
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Egypt to host G20 meeting for 1st time in September
Etreby stated that this will mark the first-ever G20 meeting to be hosted and organized by Egypt since the group’s inception in 1999.
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Influencer marketing set to boom as brands chase better returns
Egyptian brands—particularly in sectors like fashion, beauty, tech, and food—are already experimenting with influencer partnerships.
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Egyptian artists ride streaming wave to global success
The report highlights a fivefold increase in royalties earned by Egyptian artists on Spotify since 2022, with a 100% jump from 2023 to 2024 alone.
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New data says AI traffic converts 23x better than Google
In real terms, visitors from ChatGPT and similar platforms are dramatically more likely to become paying users than those from Google.
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Why Egyptian B2B marketers shouldn't ignore LinkedIn creators
B2B creator marketing is still in its early stages in Egypt. That means the opportunity is wide open.
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How to stand out in AI search?
GEO is not a trend, it’s the next evolution of digital visibility. Egyptian marketers who act now can lead the region in generative search presence.
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How Egyptian marketers can use FOMO to elevate event success
For brands trying to stand out at conferences, launches, expos, or festivals, building anticipation through FOMO tactics can be the winning move.
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5 ways AI is reshaping marketing teams (in Egypt and beyond)
As artificial intelligence (AI) and system-based strategies become the norm, traditional marketing agency models are being challenged.
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Egypt’s flag now raised twice in Cannes
This year, the Egyptian flag will once again fly proudly above a pavilion named “Al-Mahrousa – The Protected One” as we return to the festival.
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Why LinkedIn is becoming essential for B2B influencer marketing
For Egyptian B2B marketers, this shift opens a new frontier for brand storytelling, lead generation, and executive visibility.
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Cairo Opera House screens Seeking Haven for Mr. Rambo for free
The film follows Hassan and his dog, Rambo, who embark on a mission to find a safe place for Rambo after he attacks Karem.
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The 50 top AI mobile apps every Egyptian marketer should know
MarketingProfs analyzed Andreessen Horowitz data to reveal a list of 50 most‑used generative‑AI apps. Here it is with tips for Egyptian marketers.
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7 Interactive email ideas Egyptian marketers should start using today
To truly stand out in crowded inboxes and capture the attention of your Egyptian audience, interactivity is no longer optional, it’s essential.
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The war on illegal e-marketing in Egypt: No more spam
The country has introduced strict new regulations targeting illegal e-marketing practices under its Personal Data Protection Law.
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How Ramadan became the TV drama season in Egypt
With Ramadan being such a central part of Egyptian culture, it’s important to understand how the deeply embedded tradition of Ramadan TV series.
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How to market to Gen Z?
For Egyptian marketers looking to engage Generation Z, traditional advertising methods are becoming less effective.
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Promotional gifts for Eid El-Fitr: 10 creative ideas for your business
While traditional sweets like Kahk are a staple, businesses can stand out by offering unique and memorable giveaways.
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These trends are shaping the future of B2B Commerce
The future of B2B commerce is full of opportunities. Find out what trends await you in the coming years.
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Marketing Personalization: One in two people feel spied on
Personalized ads are met with rejection in the USA: 54% of consumers feel uncomfortable, 44% use ad blockers – marketers need to rethink.
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.