Marketing News
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How is marketing changing in 2024?
Everything is in motion, but in marketing everything is moving even faster: customer behavior is changing and advertisers should react.
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How can you get customers to trust your emails?
Building trust through email marketing is essential for developing long-term customer relationships. Here are some key practices for creating trust.
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How can international brands leverage promo seasons in Egypt?
Christmas, Valentine's day, Mother's day and many others are prime opportunities for marketers to achieve their brand goals.
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Egyptian Cinema is Getting a ‘Big Time’ Boost With Saudi Backing
Saudi Arabia’s Big Time Production House Fund is backing several Egyptian films including ‘Al Sett’ starring Mona Zaki.
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Can museums be used for for marketing and advertising?
Museums are often seen as guardians of history and culture, but they also serve as dynamic platforms for marketing and advertising.
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Over 200 cultural events planned across Egypt to mark June 30 anniversary
The events will take place in Cairo and across various governorates throughout the week leading up to and following June 30th.
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Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
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Egyptian gov't revises Egypt-EU Investment Conference preparations
The Egyptian government revised on Monday the latest preparations for the Egypt-EU Investment Conference set to be held on Saturday 29 June in Cairo.
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Sisi, von der Leyen to open Egypt-EU Investment Conference in Cairo
The conference will take place at Al Manara International Conference Center in Cairo on June 29-30.
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Will AI take over our jobs?
As AI technologies rapidly evolve, the world of work is transforming. It's crucial for us to redefine our jobs to adapt to this new reality.
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How the Middle East Became the Latest ‘Gold Rush’ in Marketing
The Middle East is set to be the fastest-growing marketing region in the world, driven by momentum in countries such as Saudi Arabia.
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What do consumers expect from AI?
Here we tackle AI recommendations desired by consumers, based on insights from Adobe Digital Trends report to help Egyptian marketers stay ahead.
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The Potcast Productions closes pre-seed round
IMP, the media powerhouse behind hit show Shark Tank Egypt, bring not only financial support but also invaluable industry expertise and strategy.
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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Egypt opens up its 91st annual Flower Exhibition, the Arab world’s oldest
Over the past 91 years, the annual Spring Flower Exhibition has maintained its strength in displaying plants drawing in flower lovers.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Unlocking the power of cross-channel marketing in Egypt: maximizing reach and customer loyalty
It’s crucial to deliver consistent messages across different platforms, this is the essence of cross-channel marketing, vital for businesses in Egypt.
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Egypt’s Leading RiseUp Summit is Back Under the Theme “Powering Through”
RiseUp, the renowned summit for entrepreneurs and innovators, returns for its 11th edition at the prestigious Grand Egyptian Museum 16-18 May.
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Egypt to host Arab financial entities’ annual meetings in New Administrative Capital
Egypt is set to host the joint annual meetings of Arab financial authorities, meant to step up collaboration between Arab countries.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.