Marketing News
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Egypt’s flag now raised twice in Cannes
This year, the Egyptian flag will once again fly proudly above a pavilion named “Al-Mahrousa – The Protected One” as we return to the festival.
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Why LinkedIn is becoming essential for B2B influencer marketing
For Egyptian B2B marketers, this shift opens a new frontier for brand storytelling, lead generation, and executive visibility.
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Cairo Opera House screens Seeking Haven for Mr. Rambo for free
The film follows Hassan and his dog, Rambo, who embark on a mission to find a safe place for Rambo after he attacks Karem.
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The 50 top AI mobile apps every Egyptian marketer should know
MarketingProfs analyzed Andreessen Horowitz data to reveal a list of 50 most‑used generative‑AI apps. Here it is with tips for Egyptian marketers.
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7 Interactive email ideas Egyptian marketers should start using today
To truly stand out in crowded inboxes and capture the attention of your Egyptian audience, interactivity is no longer optional, it’s essential.
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The war on illegal e-marketing in Egypt: No more spam
The country has introduced strict new regulations targeting illegal e-marketing practices under its Personal Data Protection Law.
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How Ramadan became the TV drama season in Egypt
With Ramadan being such a central part of Egyptian culture, it’s important to understand how the deeply embedded tradition of Ramadan TV series.
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How to market to Gen Z?
For Egyptian marketers looking to engage Generation Z, traditional advertising methods are becoming less effective.
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Promotional gifts for Eid El-Fitr: 10 creative ideas for your business
While traditional sweets like Kahk are a staple, businesses can stand out by offering unique and memorable giveaways.
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These trends are shaping the future of B2B Commerce
The future of B2B commerce is full of opportunities. Find out what trends await you in the coming years.
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Marketing Personalization: One in two people feel spied on
Personalized ads are met with rejection in the USA: 54% of consumers feel uncomfortable, 44% use ad blockers – marketers need to rethink.
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.
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Cairo Food Week returns for 3rd edition this september
“Our objective is to be able to place our Egyptian food and our Egyptian chefs on the global gastronomy map.”
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What’s driving unsubscribes? Key insights for Egyptian marketers
The research highlights two major reasons why consumers opt out of marketing messages.
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5 secrets of a successful newsletter for Egyptian marketers
A well-structured newsletter can drive brand loyalty, boost conversions, and establish you as an authority in your niche.
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Customers value brands in social media
Social media offers brands opportunities for visibility and authenticity. TikTok achieves the best brand perception through influencer collaborations.
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Marketing teams want more training
Despite the growing influence of MOps, commitment is declining, while a lack of training is slowing down the development of teams.
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Does Valentine's Day need a rebranding?
Experts discuss whether Valentine's Day needs a modern rebrand to stay relevant in today's evolving consumer culture and marketing landscape.
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Attract influencers and good content
Explore how influencers and quality content are reshaping the digital marketing landscape and driving success in the online business world.
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What matters in content marketing
Trends come and go, but a clear strategy remains the basis for sustainable success in content marketing.