Marketing News
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Top 10 market research companies in Egypt
As one of the largest economies in the Middle East and North Africa (MENA) region, Egypt presents a diverse and evolving market landscape.
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5 things you need to know about the upcoming Egypt-EU investment conference
Mark your calendars! Egypt is gearing up to host a pivotal joint investment conference with the European Union (EU) on the 29th and 30th of June.
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Egypt gears up for investment conference with EU
The conference, scheduled for June 29, 2024, underscores the Egyptian government’s commitment to attracting foreign and local investment.
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Egyptian billionaire Mohamed Mansour knighted by British prime minister
The Egyptian-British businessman is one of the Conservative Party's largest donors and will become Sir Mohamed Mansour.
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Here are 18 suggestions for planning new products
In today's world of rapid change, it is more important than ever to respond to customer needs at an early stage and offer innovative solutions.
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10,000 feast at Cairo’s Matariya mega-iftar on 10th anniversary
Starting as tiny community gathering, event grows to become a rallying point for thousands.
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Gouna Film Festival announces dates of its 7th edition
GFF stands as a testament to its commitment to the arts industry and its capacity to make a positive impact on the international cinematic landscape.
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Celebrities reflect on Ramadan
As the holy month of Ramadan begins, it brings with it a wave of nostalgia, stirring memories of childhood and youth, also for celebrities.
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Egyptian soprano Farrah el-Dibany wins Arab Woman of the Year award
Egyptian international mezzo-soprano Farrah el-Dibany received the Arab Woman of the Year award for 2024 at a ceremony held in the British capital.
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Top 10 event organizers in Egypt
Dive into the vibrant fabric of Egypt's events organization landscape, where opportunities abound and innovation thrives. Here are the top 10 players.
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Egypt’s Instapay Breaks New Ground with Interactive 3D Advertising
Instapay, Egypt’s leading digital payments innovator, is poised to change the face of advertising with the country’s first-ever 3D ‘out-of-home.
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Egypt’s outdoor advertising market grows by 20% in 2023, reaching EGP 3.9bn
The market’s strength was driven by multiple factors, including sector diversification, regional expansion, and data-driven decision-making.
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Why reach is everything in the digital world
Exclusive content has always reached many people. Gaming and audio, on the other hand, are usually new to the media plan.
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13th Luxor African Film Festival: All you need to know
The 13th edition of the Luxor African Film Festival (LAFF) will run from 9 to 15 February in Luxor, Upper Egypt.
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Top 10 advertising agencies in Egypt
In a market defined by diversity, innovation, and relentless ambition, Egypt's advertising agencies combine the arts of creativity and commerce.
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Digital Transformation Summit by Vodafone Business Wraps Up in Sharm El-Sheikh
Vodafone Business hosted the Digital Transformation Summit from January 31st to February 2nd, 2024, at Sharm El-Sheikh.
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The 13th edition of the Luxor African Film Festival kicks off Friday
The opening ceremony will be held at the Luxor Temple – one of Egypt’s top-rated tourist attractions.
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Egyptian film ‘El Hareefa’ generates $1.20m since release on January 4
Egyptian soccer drama, El Hareefa, directed by Raouf El Sayed and featuring Nour El Nabawy in his first lead role, has made a significant impact.
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GEM Celebrates The Birthday Of Umm Kulthum With A Concert
Grand Egyptian Museum will celebrate the centennial birthday the legendary Umm Kulthum with a concert on February 21.