Service Industry in Egypt
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Unlocking the power of cross-channel marketing in Egypt: maximizing reach and customer loyalty
It’s crucial to deliver consistent messages across different platforms, this is the essence of cross-channel marketing, vital for businesses in Egypt.
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What is the new law to oversee state-owned enterprises?
The Egyptian Cabinet has approved a new draft law designed to regulate the ownership and operation of companies fully owned by the state.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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Email marketing automation – a guide
A guide for you to help you master email marketing automation so you can save time and increase your sales.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Beyond deliveries: Mrsool's targeted socioeconomic impact in Egypt
Mrsool's expansion in the Egyptian market is set to create significant job opportunities for couriers, aiming to offer 10,000 new positions in 2024.
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5 things you need to know about the upcoming Egypt-EU investment conference
Mark your calendars! Egypt is gearing up to host a pivotal joint investment conference with the European Union (EU) on the 29th and 30th of June.