Egypt Business Directory - Catalogl2 News

How marketers can make more video with less budget

Customers expect it. Social platforms prioritize it. Sales teams want it. Executives ask for it. Events need it, video is everywhere.

For Egyptian marketers better email performance will come not from sending more often, but from building emails more carefully.

Restaurants can build match-night offers, retailers can create football-themed promotions, delivery platforms can respond to late-night demand...etc.

Podcast advertising is often misunderstood because it looks weak when judged by the wrong metrics.

Cloudflare data shows that bots now account for 57.3% of all website requests worldwide, compared with 42.7% from human users.

In the AI search era, visibility will not only belong to the brands that rank. It will belong to the brands that are worth recommending.

For marketers, this could become one of the biggest shifts in digital visibility over the next few years.

Google has officially published a new guide explaining how websites should optimize for AI-powered search experiences like AI Overviews and AI Mode.

Meta is expected to overtake Google in advertising revenue by 2026, fueled largely by the explosive growth of AI-powered recommendations.

The shift is not simply about influencers becoming more popular. It reflects a much bigger transformation in how consumers discover products.