AI overruns us
Some people want to pause ChatGPT, Bing chat will come with advertising, News GPT is now here and the metaverse says goodbye.
A break for ChatGPT
One thousand AI specialists, among them Elon Musk and Steve Wozniak signed an open letter to call for a halt of all research on ChatGPT. AI labs to immediately pause for at least six months the training of AI systems that are more powerful than ChatGPT4, because AI systems outnumber us human beings and even more important, they outsmart us. They are smarter than we are and they will replace us.
The race is out of control, experts say and what does that mean for us as a company? Get your employees, to use AI to know what we are talking about, we need more knowledge about the possibilities of AI for our company.
Bing chat with ads
Google grew with sponsored ads 20 years ago, and now Microsoft does the same. In Bing chat, there will be, right now only in the US, sponsored responses. So not sponsored keywords, but sponsored responses, and the good thing about Bing is it's not a black box. The sources are shown, unlike chat GPT where you don't know where the source is coming from. What does that mean for you as a company? Tell your employees to use Bing and not Google to see how good the system is and how they can use it for themselves.
Google catches up
They are the pioneers of artificial intelligence, Google Brain started, their working group started in 2011. They are the developers of the speech model Lamda and they also developed BARD. Alphabet has another daughter, it's called DeepMind, and this working group developed AlphaGo. It was the first artificial intelligence that won in the game Go in 2015 against a human being. And now they combined the two teams. Google Brain is going to work together with Alphabet's deep mind. What does that mean for us as a company? We can learn from this. Break down silos in your company, get your teams together. There is no marketing team and a sales team, they have to work together. It works much better.
NewsGPT is there
In Las Vegas, the company NewsGPT was founded, as the world's first news channel to be generated entirely by artificial intelligence. You can get your personal news and it's all automatic. What does that mean for companies? Try to produce news, what you call press releases. Try to talk to your press agency, to your PR agency, to produce more news, to be visible as a company, to produce not only search engine results, SEO, but also news results, news search results.
Metaverse says goodbye
Disney is cutting 7,000 jobs worldwide. One of them was the 50 people who worked in the Metaverse department of Disney because Metaverse was intended to be the adventure world and the Disney park of the future. But they said, no, it doesn't work. It's like Second Life, 10 years ago, which also died. What can we learn as a company? If you don't have a positive user experience immediately, people will go. If your website is boring, people will go. If your products are not immediately satisfying, customers will be disappointed. customers will be disappointed. So try to create a custom experience immediately.
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Digital marketing expert and author of 25+ books, is an online marketing guru in Germany, known for starting one of the world's first web servers.