The era of turbocharged platforms
The platforms are in Turbo boat speed. Learn all about Broadcast Chat, Live Shopping, Meta ads, and TikTok millionaires.
It is on the rise! Public one to one messages will be possible for selected creators in Instagram, it's called Instagram channels, it has text, pictures, or polls. Selected creators in the US, can collect questions and ask me anything sessions are possible.
Why is this important for companies? You get into direct dialogue with your customers. You can get more information from customers and directly communicate with them.
Instagram stops live shopping
One thing is coming, like live broadcasts and another is going like live shopping. Meta has its year of efficiency, what does that mean? They kill any project which is not working the way it should. Why is live shopping not working? Well, it works in China. WeChat. Taobao live, it's the Chinese version of Tiktok, they all have live shopping, where you can tag products, while people are presenting these products in the camera. It's very easy, very convenient, and very convincing. But the Americans, they don't like it. Apparently, only 5% of the total ecommerce volume of the US is related not only to live shopping, but to the whole social commerce. So it's not really the thing for the US.
What does that mean for you as a company? try to do things which are specific for Egypt and for Egyptians. There are a lot of good Egyptian startups who adapt products to the Egyptian market.
TikTok makes millionaires
From the 22nd to 26th of February, there is a Trivia game on TikTok live daily. It has 12 questions that you have to answer, and on Thursday morning at three o'clock, you can win a share of 30,000 US dollars that will be shared among all people who answer the 12 questions one hour later at 4am.
The idea comes from content creator James Henry. He has 4 million followers alone on TikTok and it will be a huge show.
What does that mean for you as a company? Try to do more in respect to customer engagement, like James Henry is doing with questions. This is what social media is really good for.
Creators get $1
Those who do the good videos on Tiktok will have the possibility to install a paywall, so that access is only limited to subscribers who are willing to pay at least $1 a month to be a member of the community.
What does that mean for you, as a company? try to produce content or products, which are exclusive for your customers. And only those who are paying your money will get access to this and not all the people who just come for free.
Meta explains ads
It's a decade old Facebook feature. Why am I seeing this ad? which is being explained, this feature is rarely used and they want to improve it by AI (Artificial Intelligence) and what can we learn as a company? Artificial Intelligence might be a good idea to explain things or products or answers to customers. It works in many cases, go to ChatGPT already mentioned and look at the answers they have.
Author of 25 books and one of Germany's leading digital marketing experts. He is keynote speaker and giving seminars and workshops.