Lenovo is targeting a 25% market share in Egypt

During the event, The Gazette caught up with Jack Lee, Corporate Vice President for Lenovo Middle East and Africa, to discuss the company's vision and strategy for the Egyptian market after the revolution.

How far has Egypt's revolution affected Lenovo's expansion plans here?

Surprisingly, the revolution has not affected our plans for Egypt in any way. I'm personally so optimistic about the Egyptian market's future and we are here to show long-term commitment to the local and regional market. We are currently increasing our investments in Egypt through opening an official office in the market as well as investing more and more in our partners, customers.

By opening a new office this means you have set a target market share in the market, would you give us more details about this?

Lenovo currently has 13 per cent market share in Egypt. We are targeting a 25 per cent market share and we are planning to achieve this number in one year only.

We are here to be number one in the market.

This means you are planning to almost double your market share in just one year, how are you going to do this?

Our product lines include the legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, work stations, and a family of mobile internet devices, including tablets and smart phones. This means that our portofolio caters to all the segments here. Thus, through creating customers' awareness about Lenovo itself, targeting SMBs as well as large enterprises mainly governmental organisations, which we already cooperate with some of them as the ministry of communications and information technology, we will rapidly achieve our target.

Still, you will have to face a fierce competition from different competitors, especially the Chinese products that currently have the lion's market share in the local market because of their low prices, how are you going to face this?

I can't agree more. No-one can claim that the competition is not strong, yet I highly believe in our products' quality so we will let the product speak for itself and its quality.