Raya Electronics launches Raya Elite financing app for corporate employees

The app offers credit limits of up to EGP 300,000, with instalment plans of up to 48 months, the statement said.

It also provides access to discounts on electronics and home appliances through Raya Electronics’ retail network in Egypt.

The company said the launch is part of efforts to expand its business-to-employee (B2E) services and integrate digital and traditional retail channels.

It added that the app is intended to support its digital transformation strategy and reach new customer segments.

Raya Trade and Distribution CEO Bassem Megahed described the platform as a digital solution designed to help users manage credit and access promotional offers.

E-commerce in the region has grown in recent years, supported by improvements in digital infrastructure, rising smartphone use, expanded electronic payment systems, delivery services, and government digital transformation initiatives.

The global e-commerce market was valued at about $4.12 trillion in 2024 and is projected to reach $6.48 trillion by 2029.