Mobile prices surge across Egypt’s local market

The Mobile Phone Dealers Division at the Giza Chamber of Commerce has disclosed a new wave of price increases enacted by the majority of domestic smartphone manufacturers, with hikes ranging between 5 percent and 15 percent.

In a press statement issued Thursday, Mohamed Hedaya al-Haddad, Board Member of the Giza Chamber of Commerce and Head of the Mobile Division, noted that these increases come despite severe market stagnation currently gripping Egypt’s mobile sector.

Major brands operating local assembly plants have already adjusted their price lists; notably, Oppo raised prices on three models by 12 percent to 18 percent, while Honor increased tablet prices by 15 percent to 20 percent. Retailers have reportedly received notifications from other manufacturers regarding further price adjustments in the coming days.

Al-Haddad pointed out that the pricing strategies implemented by these manufacturers are developed independently of distributors and retailers. He further criticized the use of “superficial” incentive schemes that fail to benefit either the merchant or the end consumer. This occurs despite the substantial subsidies and incentives provided by the government to these companies as part of the national strategy to deepen local manufacturing and localization.