AXA signs three-year cultural partnership with Grand Egyptian Museum

AXA has entered a three-year cultural partnership with the Grand Egyptian Museum (GEM) in Cairo, a move that the insurer said reinforces its commitment to protecting and preserving cultural heritage.

The agreement brings together AXA Egypt, the AXA Foundation for Human Progress, the Grand Egyptian Museum and Legacy Development and Management, a subsidiary of Hassan Allam Holding and the museum's operator. The collaboration focuses on artifact conservation and expanded public programming aimed at engaging both local communities and international visitors.

According to AXA, the partnership is intended to strengthen public access to Egypt’s cultural heritage and support the museum’s role as a hub for education and cross-cultural exchange.

Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, said the museum represents both a link to Egypt’s ancient history and a wider symbol of international cooperation, adding that AXA’s involvement aligns with its aim of promoting cultural continuity.

Meanwhile, Hassan El-Shabrawishi, CEO of AXA International Markets, said the partnership reflects AXA’s broader ambition to contribute to long-term resilience and inclusive development across Egypt and Africa.