CXEGA showcases Egyptian expertise from Kigali to Saudi Arabia

Co-founded by Amr Helmy, Ahmed Hamdy, and Kerolos Nashaat, CXEGA is a pioneering platform dedicated to advancing customer experience (CX) practices, innovation, and collaboration across Egypt and beyond. The association aims to empower CX leaders, foster knowledge exchange, and position Egypt as a key contributor to the global CX community.

The Riyadh participation marked Egypt’s first official presence at the E3CX Conference under the CXEGA banner, highlighting the country’s growing influence in shaping customer experience strategies across the Middle East and Africa.

CXEGA’s delegation took part in a high-level panel titled “CX Feedback on Social Media to Uncover Rich Insights into Customer Needs, Behaviours, and Perceptions.” The discussion featured Ahmed Hamdy, General Manager at QuestionPro MEA and CXEGA Co-founder, alongside Khaled Alaa, Head of Experiences at talabat and CXEGA Board Member. Both experts underscored the importance of ethical data practices and digital feedback as tools for building trust and designing customer-centric strategies.

In addition, CXEGA’s partner QuestionPro MEA conducted a workshop on “Orchestrating Interactive Conversational Customer Experience Feedback,” led by Kerolos Nashaat, CX Implementation Manager at QuestionPro MEA and CXEGA Co-founder.