Basata unveils $7mln investment plans, mulls expansion in Gulf markets

Egypt-based e-payment services company Basata Holding for Financial Payments plans to invest approximately $7 million in 2026 to reinforce its market position.

The company is currently studying the potential acquisition opportunities within its regional expansion plans, with final decisions expected before the end of 2025, according to a press release.

Karim Shehata, CEO of Basata Holding, affirmed that the company is preparing to launch new investment services in line with its strategy to diversify services and improve value creation.

These solutions, to be offered through investment funds in collaboration with sister and subsidiary companies, reached the final stages of regulatory approvals.

Meanwhile, the full launch is expected before the end of the current fiscal year, anchoring Basata’s commitment to delivering comprehensive financial solutions that go beyond payments and support clients’ overall growth.

Basata currently serves more than 120,000 merchants daily, which is expected to reach 150,000 merchants by the end of the year.