Egypt’s e-commerce leads country’s digital transformation as activity expands

Egypt is experiencing a sweeping digital transformation, with its e-commerce sector at the forefront. Driven by a young, tech-literate population and underpinned by expanding digital infrastructure, the country is rapidly positioning itself as a regional hub for online commerce.

Rising consumer demand, an expanding network of digital payment systems and government policies that encourage investment and entrepreneurship are creating fertile ground for innovation. Local platforms are evolving beyond simple transactions to deliver full-service lifestyle solutions, reshaping how Egyptians shop, dine and engage with the digital economy.

Egypt’s demographic profile is a key driver. Nearly a quarter of the population is aged between twenty and thirty-four, according to the Central Agency for Public Mobilisation and Statistics (CAPMAS).