Egypt’s Wuilt raises $2m to expand free website builder across MENA

Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt helps individuals and businesses create ready-made websites and e-stores with simple touches without needing to deal with complex coding.

The startup secured a US$535,000 seed round back in 2020, and has now banked US$2 million in a further funding round led by follow-on investment from Flat6Labs and MTF VC, with participation from Hub71, JIMCO, Purity Tech, and a group of other angel investors.

The funding comes after Wuilt’s April 2025 pivot to offer its core platform completely free in Egypt, eliminating all subscription fees and forgoing hundreds of thousands of dollars in annual recurring revenue to accelerate merchant adoption. Since then, over 20,000 merchants have joined the platform.

With the new capital, Wuilt plans to launch its free platform in the UAE in Q4 2025, followed by GCC countries and Turkey in Q1 2026. The company is also developing AI-powered features to support merchants in managing and scaling their businesses.

“We didn’t pivot just to grow – we pivoted to make growth possible for everyone else,” said Rostom. “E-commerce in our region has always been gated by cost, complexity, and outdated thinking. We’ve removed those gates completely.”