LG Egypt launches a new phase of its “Better Home” initiative in Al Beheira to improve living conditions

Under the slogan “Life’s Good” and within its ongoing partnership with Misr El Kheir Foundation, LG Egypt has launched a new season of its flagship CSR initiative, “Better Home,” which aims to support the most vulnerable families, provide them with decent and stable living conditions, and enhance their home environment.

 This phase of the initiative targets support for six of the most deserving families in villages across Al Beheira Governorate by providing them with 6 top-load washing machines and 6 smart televisions.

These appliances represent part of the company’s contribution to creating a more comfortable and stable living environment for the beneficiary families, thereby improving their daily quality of life.

The initiative falls within Misr El Kheir’s Home Environment Improvement Program, which focuses on social and engineering interventions to improve housing conditions in the most in-need villages across Egypt through renovation, reconstruction, or providing basic necessities in accordance with approved procedural standards.

This in-kind donation aligns with LG’s strategy of truly embodying its slogan “Life’s Good.” The company continuously works to provide material and moral support to vulnerable communities in collaboration with Misr El Kheir, enhancing the foundation’s efficiency and contributing to sustainable community development.