Rolls-Royce Makes Historic Egyptian Debut After 121 Years

Rolls-Royce Motor Cars will open its first dealership in Egypt in September, ending a 121-year absence from the country as the British luxury automaker partners with ADM Egypt to establish “Rolls-Royce Motor Cars Cairo” in the capital’s Fifth Settlement to serve Egypt’s growing population of wealthy consumers.

The temporary showroom, scheduled to begin operations in September 2025 at Park Street East in New Cairo’s Fifth Settlement, marks a strategic expansion into one of the Middle East and North Africa’s most promising luxury markets. 

The company plans to open a permanent, full-scale showroom in early 2026, built to Rolls-Royce’s latest visual identity standards and designed to offer customers a modern, luxurious atmosphere with personalized experiences.

Historically, Rolls-Royce vehicles were favored by Egypt’s royal family, including King Farouk, who was known for his affinity for bespoke luxury cars, a tradition that continues to resonate with the country’s modern elite.

James Creighton, Regional Director for Rolls-Royce Motor Cars Middle East and Africa, emphasized Egypt’s significance as a key market.