Majid Al Futtaim, Ennismore announce plans for Egypt’s first 25hours Hotel

Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, has announced a new strategic partnership with Ennismore, the fastest-growing lifestyle hospitality company.

The collaboration will launch Egypt’s first 25hours Hotel at Junction, Majid Al Futtaim’s upcoming business and lifestyle destination in West Cairo. The new addition marks the debut of the 25hours brand in the Egyptian market, reinforcing Junction’s position as a dynamic hub for hospitality, business, and culture.

Bringing a playful, design-led approach to hospitality, 25hours will inject fresh creative energy into West Cairo. Known for its eclectic interiors, strong sense of place, and immersive storytelling, the brand’s arrival signals a bold reimagining of how hotels contribute to urban culture.

Gaurav Bhushan, Chief Executive Officer for Ennismore, said, “Ennismore is honored to be partnering with Majid Al Futtaim to bring 25hours to Egypt for the first time, especially within a lifestyle destination like Junction. Each 25hours Hotel is inspired by the rich culture and history of its location, and we look forward to creating a strong sense of storytelling through design and community spaces through our restaurants and bars for our guests.”