Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Global Streaming Platform Myco Expands Into Egypt

Myco, a global streaming platform, expands into Egypt, tapping into a growing digital entertainment market in the Middle East and North Africa.
24.02.25 | Source: Cairo Scene

Myco, a global streaming platform based out of Dubai, is expanding into Egypt as part of its Myco Arabia campaign, following the streaming platform’s expansion into Pakistan. Myco offers a “watch and earn” model, a free-to-use system that incentivizes its viewers with more content through engagement. The platform claims to offer over 10,000 hours of Arabic content across films, series and podcasts.

FREE NEWSLETTER