Marketing teams want more training

Marketing Operations (MOps) has evolved from an often underestimated function to a central component of company success. A study by MarketingProfs of 600 MOps professionals shows that the role has become more attractive - with high salaries and career opportunities. MOps teams are also gaining more influence on company strategies, but challenges remain.

A key problem is the declining commitment in the industry. Employees feel increasingly undervalued and inadequately paid. Women in particular report a lack of recognition. There is also a lack of training: 56% of respondents see deficits here - regardless of the size of the company. Technology remains a major issue: 54% of companies plan to invest in data enrichment tools, 42% in AI. Nevertheless, digital maturity is stagnating because the know-how to use tools effectively is often lacking. At the same time, data-driven decision-making is coming into focus - 88% of respondents rely on it.

For long-term success, companies must invest in their MOps teams: better training, fair remuneration and stronger team alignment are essential. This is the only way MOps can develop its full potential and strategically advance companies.