Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Egypt commits to accelerated digitalization

With a mobile phone penetration rate of around 95% and an Internet penetration rate of 49%, Egypt is Africa’s ICT giant.
07.02.24

Burdened by an economy that is reliant on vulnerable sectors (Suez Canal, tourism, textiles, hydrocarbons and agriculture), a poorly qualified workforce and an inefficient bureaucracy, Egypt currently has one of the highest inflation rates in the world.


With a mobile phone penetration rate of around 95% (over 100 million subscriptions) and an Internet penetration rate of 49%, Egypt is Africa’s ICT (Information and Communication Technology) giant. As part of its “Vision 2030” strategy, the government has adopted a proactive stance by introducing a new component entitled “Digital Egypt”.


Launched in 2020 under the aegis of ICT Minister Amr Talaat, this new digital doctrine is based on three pillars: improving digital infrastructures, the regulatory environment, and building innovation capabilities. The government and Telecom Egypt (an 80% state-owned company with a virtual monopoly on the distribution of fixed telephony and broadband Internet) have allocated nearly 17 billion Egyptian pounds (around €502 million) to capacity building.


As a result, Internet speeds have quadrupled in less than a year, rising from 6.63 MB/s in February 2019 to 27.09 MB/s in February 2020. At the same time – in August 2020 – the Egyptian government launched an e-services portal offering almost a hundred different services, ranging from making appointments online (at different government offices) and renewing or requesting official documents, to making online payments.


However, a number of challenges are hampering the implementation of “Digital Egypt. Making a radical digital transition is difficult in a society in which the illiteracy rate stands at over 25%, the informal sector accounts for almost 60% of employment, national infrastructure is inadequate, and the investment climate is unfavorable.


A “fake” digital transition?


In reality, this sudden digitalization of Egypt’s various administrative and ministerial services is more about automating existing services and administrative procedures than embarking on a genuine digital transition. Although efforts have been made to modernize and embrace technological advances, the bureaucratic structure is complicating the effective implementation of digital initiatives.

No spam. Unsubscribe anytime.

No spam. Unsubscribe anytime.