Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Suez Cement group of companies rebrands to Heidelberg Materials

The new brand identity underlines the company's pioneering role in the path to carbon neutrality and digitalisation in the building materials industry
14.09.23 | Source: world cement


Suez Cement Group of Companies (SCGC) has announced that it has rebranded to become Heidelberg Materials. The new brand identity underlines the company's pioneering role in the path to carbon neutrality and digitalisation in the building materials industry.



“Today we merge the legacy of two iconic companies, with almost 100 years of local experience and 150 years of global experience from Heidelberg Materials, to lead the field in driving down carbon emissions, pioneering a circular economy in construction, unlocking new customer benefits through digitalisation and developing intelligent and sustainable building materials,” said Mohamed Hegazy, Heidelberg Materials CEO in Egypt.


Under the new global brand umbrella, Heidelberg Materials in Egypt has reemphasized its vision to continue leading the change in the sector towards sustainability and digitalisation – for the benefit of its customers, employees, shareholders, and society at large.


“We have always been and will continue to be a company that is much more than cement. We are progressive minds with the ambition to drive transformation. We push the boundaries to strengthen innovation and deepen partnerships with our customers and other stakeholders,” added Hegazy.


Heidelberg Materials Sustainability Commitments 2030 supports its vision to build a more sustainable future that is net zero, safe and inclusive, nature positive, and circular and resilient. Through this, the company is working to become the first net-zero company in the sector by driving the decarbonisation of the materials industry and providing low-carbon products.

FREE NEWSLETTER