Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Arma Group embarks on digital transformation journey powered by SAP

Partnership with SAP will see popular Egyptian brand leverage cloud solutions at escalated pace, while also co-innovating on new FMCG solutions.
13.06.23 | Source: Zawya

Arma Group, the  Egypt-based global leader in manufacturing, FMCG , trade and export, has enlisted the support of global technology company SAP SE (NYSE: SAP) to embark on a complete digital transformation to enhance its services for retailers, partners, employees and customers.


Arma Group, part of HSA Group and known for its portfolio of household brands including Crystal, El Hanim, Hala Sunflower Oil, Qaleya, and Al Asil, will be implementing RISE with SAP, a business-transformation-as-a-service offering that accelerates the journey to the cloud and helps companies innovate, extend and customize their applications to become their own version of an intelligent sustainable enterprise. By leveraging RISE with SAP alongside SAP’s enterprise resource planning (ERP) solutions, Arma Group will accelerate its journey to the cloud and benefit from 360-degree visibility over all its operations while enjoying increased efficiencies, transparency and agility.

FREE NEWSLETTER