Launch of Menthum – a pioneering digital saving solution in Egypt

Yesterday, Team Menthum announced the launch of an innovative digital saving solution in Egypt. A first-in-market Mobile App that makes saving: simple, smart, and secure.

Menthum brings together a novel product concept, an innovative workflow, and a money market fund to create a comprehensive customer-experience (CX). Egypt’s first purpose-built digital money market fund, a.k.a. “Menthum Money Market Fund”, invests in safe Egypt government Treasury Bills (T-Bills).

The product is the brainchild of a team of veteran professionals with extensive expertise in banking and finance: Himanshu Shrimali, Co-Founder & CEO of Menthum Holding, was leading the retail banking division at a large Egyptian bank, and Ismail Sarhank, Co-Founder & COO, has held a leadership role in the financial services industry.

Speaking at the product launch, Himanshu Shrimali explained the motivation for devising a novel saving solution “We work hard to make money. Our money should also work hard for us! While desiring a better return on our money, we care for its safety even more. Menthum was created to earn solid return on our liquid savings yet ensuring peace of mind. We strongly believe that a product created to address a strongly felt personal need, will positively add value to fellow Egyptians’ lives”.