Brito, an Egyptian Kitchen as a Service startup announced that it has raised $1.25 million to invest in its kitchen technology, grow its delivery fleet as well as expand its presence in Cairo.
Launched in 2022 by Rania Reda and Mo’nes Sadeq, Brito Cloud Kitchens owns and operates a series of smartly distributed, and fully operated Cloud Kitchens all over Egypt helping international brands to expand their presence and delivery to the Egyptian market in no time and with minimum investment.
Brito helps restaurants and food concepts to take advantage of a huge market and expand in a wisely calculated approach to ensure a speedy go to market, consistency of their food taste and convenience to their new wide audience.
A cloud kitchen, also known as a virtual kitchen or ghost kitchen, is a commercial food production facility that allows multiple restaurants to offload their entire kitchen operations and order fulfillment and delivery processes to a service provider. In that case, the menu offered to customers is delivery-optimized, where the item selection criteria are deliverability, demand, and quality.
Brito uses a high-volume, shared-space commercial kitchen that acts as a hub where food is semi-prepared and then shipped to satellite kitchens, or spokes, scattered across East Cairo to be finished and packaged for delivery.