During the rebranding event, Etisalat CCO Ahmed Yahia said that Egypt is the second largest market for the company after the UAE, comprising 100 million users.
“Egypt has significant potentials; including its expansion in financial inclusion, the mega projects that are being implemented, along with the wide-scale investment opportunities the state offers. That’s why we are aiming to expand in the local market in telecom and other technology solutions,” Yahia explained.
He also added that the new logo will be placed on all of Etisalat’s stores in the market over the coming few days.
Furthermore, he noted that the unveiling of the new brand identity comes at an opportune time while e& progresses towards its ambitious vision by seizing new acquisition opportunities and strategic partnerships.
For his part, Group CEO of e& Hatem Dowidar said that the rebranding of Etisalat Egypt’s corporate identity aims to create harmony within the group’s telecommunication brands and align with its transformation journey and refreshed positioning, especially with regard to accelerating value generation through innovation and digitisation.