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The MENA region is a fast-growing gaming market that has evolved from casual gaming to virtual reality games and competitive sports.
08.11.20 | Interesting article at Telecom paper

The Middle East and North Africa (MENA) region is a fast-growing gaming market that has evolved from casual gaming to virtual reality games and competitive sports, according YouGov's 'Gaming and Esports: The Next Generation' report on 24 markets, including the UAE and KSA. With a growing community of active gamers and high internet penetration, the gaming and esports industry in the MENA region is likely to witness a boom in the future, it said.


The UAE and KSA rank among the top ten global markets for YouTube Gaming in terms of awareness of and engagement with the platform among gamers. The highly engaged gaming audience in the region presents a huge opportunity for game developers and console manufacturers. In the KSA, Twitch enjoys a level of engagement that is equivalent to its level of general awareness among the gaming population in the country. Although Twitch has a wider familiarity in Western markets, when it comes to engagement with the platform, Saudi Arabia wins the worldwide race, along with Taiwan.


While Facebook Gaming is a relative newcomer to the space, more than half of gamers in Egypt (53 percent) are familiar with this platform. Even though Southeast Asian countries are ahead of other markets in terms of awareness of Facebook Gaming, Egypt leads the global race when it comes to engagement with the platform at 25 percent.