Regional e-commerce site noon launches in Egypt

Regional e-commerce site noon – backed by Dubai businessman Mohamed Alabbar, has now expanded to Egypt, it announced on Tuesday.

The site launched in the UAE in September 2017 and in Saudi Arabia in December 2017 through a $1bn investment.

Currently in beta testing mode in Egypt, noon will be available via desktop and its app.

The site will offer products including electronics, fashion, beauty, baby, home and kitchen, as well as free delivery and free returns in Egypt, a statement said.

Noon Egypt is based in Smart Village, Cairo’s technology business district, and the team on ground is in the testing phases prior to the official launch.

The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service in all cities and governorates.