PHD adds Egypt to global footprint

Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh.

As per the Omnicom Media Group agency, the move is in direct response to marketer needs for the agency’s expertise and data-first approach in Egypt, counted among one of the largest markets in the Middle East & North Africa (MENA) region. The new office will build on the business that PHD already has with its regional and international clients.

PHD’s Egyptian operation will be led by Nour Eldin Saleh as General Manager, reporting to Elda Choucair, CEO of PHD MENA. Mr Saleh, who began his career as a planner and worked at Starcom and Mindshare, will now focus on his new team and client portfolio.