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Company launches new brand as part of long-term business strategy for Egypt.
28.01.18 | Interesting article at Daily News Egypt

Japan Tobacco International (JTI) announced on Sunday launching its new product Camel in the Egyptian market.

The launch of the new brand is the culmination of ongoing cooperation at both local and international levels between Japan Tobacco International (JTI) and Eastern Company through the manufacturing contract signed between both companies in 2014, JTI said in a press release.

“The launch of Camel is an important step in growing our consumer base as well as expanding the products we’re introducing to different segments at various prices to satisfy all adult smokers,” said Ayman Al-Abbasi, chairperson of Japan Tobacco International in Egypt.